MeOhMy Design

Arrow

the shops :: target

Introducing… The Shops at Target

Earlier this year, Target announced a new design partnership launching Spring 2012 (aka now!) We all know the amazing partnerships they’ve had in the past- Missoni, Liberty of London and Jason Wu to name a few. Well, this new idea is just as cool. The new concept, The Shops at Target, will place products from select small boutiques from around the country in Target stores. In some ways, Target is a genius for stepping up and doing something like this. Not only will it help gain recognition with it’s own brand, but it will also get small business owners alike to rally together and support a big-box-store. As a small business owner myself (aka 1-person shop), I couldn’t be happier to hear about this idea and cannot wait to see how it comes to life.
A little more info:
The first round of shops include five U.S. based speciality shops; San Francisco’s The Candy Store, Aspen’s Cos Bar, Boston’s Polka Dot Bakery, Connecticut’s Privet House and Miami’s The Webster
The first Small Shop series will be a six-week-run starting May 6th , only a week away!
:: i can’t wait ::

  1. Divider

    nofindersfee

    May 25, 2012

    Yes, I love this idea! It’s a great way to put some small businesses on the map. Can you imagine seeing some of your stuff in Target someday?? I would buy it. 😉

    Caro